The Challenge

PADCAP Finishes was a trusted name in high-quality plastering and finishing services, but had no visual identity, online presence, or brand recognition beyond word of mouth. The client approached Pickle with a clear goal: reposition the business to attract larger commercial contracts, elevate their professional standing and increase the awareness of their growing services list.

Our Approach

We started from the ground up, crafting a brand identity that reflects PADCAP’s precision, reliability, and scale. This included:

• A bold new logo and refined visual system
• Contemporary colour palette and typography
• Copywriting and tone of voice to convey confidence and capability
• Custom photography direction to showcase their work in a clean, premium light
• SEO-ready web content
• A fully responsive website optimised for mobile, tablet and desktop

The Result

The new PADCAP website padcapfinishes.co.uk positions the business as a serious contender in the commercial space, giving prospective clients confidence from the first click. Built to perform across all platforms, the site now provides a solid foundation for growth and credibility in competitive tendering processes.