The Challenge

PADCAP Finishes was a trusted name in high-quality plastering and finishing services, but had no visual identity, online presence, or brand recognition beyond word of mouth. The client approached Pickle with a clear goal: reposition the business to attract larger commercial contracts and elevate their professional standing, and increase the awareness of their growing services list.

Our Approach

We started from the ground up, crafting a brand identity that reflects PADCAP’s precision, reliability, and scale. This included:

• A bold new logo and refined visual system
• Contemporary colour palette and typography
• Copywriting and tone of voice to convey confidence and capability
• Custom photography direction to showcase their work in a clean, premium light
• SEO-ready web copy and a lightweight, fast-loading build
• A fully responsive website optimised for mobile, tablet and desktop

The Result

The new PADCAP website padcapfinishes.co.uk positions the business as a serious contender in the commercial space, giving prospective clients confidence from the first click. Built to perform across all platforms, the site now provides a solid foundation for growth and credibility in competitive tendering processes.