Square West

Brand Voice, Digital Media & POS

When Gaz and Kit got in touch to ask Pickle to help brand their new bar, the brief was simple...a style that was vibrant, bold, and in-your-face - like a comic!

Inspired by the eclectic styling of the craft ales that Square West were to focus on, we were able to push boundaries and limitations, allowing for the brand to evolve and find their voice over time. This has enabled the bar to gradually adjust to suit their client base without restrictions.