Street Life
Brand refinement | Social Media Design | Event Branding | Creative Direction
Bringing energy, identity and impact back to the high street
Street Life is a large-scale community event held in the heart of Ashton-under-Lyne, created by Monopoly Events and Make Ashton Great Again to help bring new energy, footfall and excitement back into the town centre.
What began as a bold community-led street event quickly evolved into one of the area’s most talked about local experiences, attracting thousands of visitors with live music, street food, cosplay, entertainment, celebrity appearances and immersive themed attractions. Previous events have transformed Market Avenue into a full scale festival atmosphere, with crowds travelling from across Greater Manchester and beyond.
The Challenge
The organisers approached Pickle with an existing visual style and a clear ambition: make Street Life impossible to ignore.
The event itself was loud, energetic and packed with personality, but the branding needed to better reflect the scale and atmosphere being created in the streets of Ashton. The goal was to elevate the existing direction into something more impactful, cohesive and instantly recognisable across both digital and print platforms.
The branding also needed to remain flexible enough to support a huge variety of event content, from live performances and market traders to themed attractions, celebrity appearances and community activities, while maintaining a strong, consistent identity throughout.
The Approach
Pickle developed a bold, high energy visual system designed to stop people in their tracks.
The refreshed direction leaned into an unapologetically loud aesthetic, combining striking typography, layered graphics, vibrant colour, and high contrast layouts to create a visual identity that felt as exciting as the event itself. Every element was designed to capture attention quickly, whether appearing on social media feeds, large format posters, digital screens or printed flyers around the town.
Alongside the creative direction, a full brand pack was developed to ensure consistency across future campaigns and promotional material. This included adaptable templates and assets for:
- Social media promotion
- Digital advertising
- Event posters
- Flyers and print marketing
- Promotional graphics and announcements
The system allowed the organisers to promote multiple acts, attractions and announcements while still maintaining a recognisable Street Life identity throughout the campaign.
The Result
The refreshed branding helped position Street Life as more than just another local event, it became a standout visual experience with a strong personality and a clear sense of identity.
The campaign visuals reflected the energy happening on the streets themselves: bold, chaotic, entertaining and impossible to ignore. The stronger branding gave the organisers a more professional and scalable platform for future events, helping Street Life continue to grow in visibility and reputation.
The event itself has become known for attracting thousands of visitors and generating significant buzz around Ashton town centre, with organisers focused on restoring community pride and creating a stronger cultural identity for the area.
The latest edition continues that momentum with even larger attractions, including an appearance from Sir Geoff Hurst alongside live entertainment, themed experiences, food vendors and immersive attractions tied to the upcoming World Cup celebrations.
Looking to elevate your event, campaign or brand presence?
Let’s create something people won’t ignore.